Thursday, 30 January 2014

How Product Owners Can Increase Their ROI And Boost Up Sales

Many discussions and talks have been carried out regarding the actual role of a product owner i.e. what makes the ideal product owner. Several suggestions have been put forward explaining the role of the product owner – both ideal ones and practical ones. However, the debate is far from over since client requirements often keep on changing, and there is always a confusion whether a client can assume the role of a product owner, and if so, would it be contradictory to scrum methodology? Actually, it would be more meaningful to consider what type of activities should be undertaken by the product owner, rather than follow the ideal role of being one. As far as real life scenarios are concerned, it is the client who is the most well versed person as regards the developmental requirements and what kinds of functionalities ought to be incorporated in the user stories

Suggested activities for a product owner
For the client and the product owner, it is very important to be familiar with the scrum methodology and its techniques. It is also important to know about the advantages of scrum, and what it has to offer over traditional development methods before tapping the full potential of it. The activities can ideally include:
·       Remain present and contribute information as well as knowledge during sprint reviews, sprint planning, and retrospective meetings
·       Order and create the product backlog based upon the importance of user stories and ROI
·       Be easily available to team members, and provide appropriate feedback whenever they face difficulties or issues during development.Know More on

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